(29 June 2021)
Messe Berlin has confirmed that it is working towards ITB China
2021 being an in-person event.
The B2B travel trade show will be held at the Shanghai
World Expo Exhibition and Convention Centre from 24 – 26 November
A virtual extension is also scheduled to take
place from 8 November until 31 December
David Axiotis, General Manager of ITB
China, said, “In these dynamic times the
combination of a physical event and a virtual platform is
indispensable and offers our customers maximum planning security.
ITB China 2021 will support global travel companies and suppliers
with comprehensive and flexible solutions – both offline and
online – to re-engage the Chinese market in a unique and hybrid
format and actively boost the recovery of the industry. Adding to
the face-to-face meetings and in-person experience, the virtual
extension of ITB China 2021 will bring extra value by providing
even more meeting and networking opportunities for both physically
and virtually participating exhibitors.”
exhibitors will be able to make the most of on-site prescheduled appointments
with buyers as well as a complimentary virtual booth package
as part of their attendance.
Exhibitors who opt for a purely
virtual attendance will receive a comprehensive digital presence
including options to get in touch and meet the same buyers
and travel professionals from all over China online via the
Exhibitor registration ends on 15 September 2021.
Travel Industry News,