(08 Jun 2021)
CWT has commenced the global roll-out of Intelligent
Display, a powerful new addition to the hotel platform of RoomIt,
CWT’s global hotel distribution division.
Bringing a consumer grade recommendation engine to
Online Booking Tools (OBTs), Intelligent Display uses machine
learning to promote contextually relevant and policy compliant
hotels and rates to travelers.
Using a centralized data source of
client hotel programs and policies, Intelligent Display helps
maintain consistency of content between channels, ensuring that
travelers and travel counselors have the same information and
access to relevant content.
In addition, Intelligent Display
provides clients access to in-depth data evaluation and reporting
facilities – including industry-leading missed and realized
savings analysis – to help unlock savings and improve traveler
“Throughout the pandemic, we’ve concentrated on
creating solutions to solve the travel manager’s biggest
challenges. Out-of-channel bookings,” said Derek Sharp, Chief
Operating Officer of RoomIt. “Poor user experience, complexity and
lack of choice can all drive hotel program leakage. So the RoomIt
team focused on developing capabilities that balance all parties’
needs – travelers, travel managers and travel counselors – to help
reduce booking abandonment and maximize the safety,
policy-compliance and cost effectiveness of our clients’ hotel
“Intelligent Display delivers best-in-class
capabilities in a simple, user-friendly and accurate way. The
improved experience will also help keep travelers booking in
channel, helping travel managers maintain duty of care as travel
resumes post-COVID,” Sharp added.
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